Co-packing, as has been established, focuses on the packaging and branding of products given to them with permission from another company. The services of a co-packer can cut across many industries.
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Which industries can co-packing serve?
With the question of what co-packing is and how it works answered, the following list of industries stands to benefit most from agreements with a co-packer.
Agriculture
Organics liquid fertilizers, chemicals, pesticides.
Cosmetics
The cosmetic industry is one that relies heavily on the right packaging to make a dent in the market. The services of a co-packer can help a firm in this industry to transform into a market leader.
Beverages
Bottling companies are a must-have for the beverage industry. Without them, it would present a challenge for a company to distribute its products.
Is Co-packing Right for You?
The answer to this question will be based on two things; what you produce and in what quantity. This is what determines whether your firm needs a co-packer.
If you’re in the consumer business world, odds are you’ve heard the term co-packing tossed around here and there. Co-Packing, co-packaging, or contract packaging, is the method of outsourcing the manufacturing and packaging of your product to a facility that specializes in just that.
The Benefits of Contract Packaging
By implementing co-packing, companies are afforded an easier way to get their product out en masse. Co-packers will help companies not just with the production of goods but also with driving sales by meeting fulfillment deadlines. They are the key to keeping your products on the shelves even after they have sold out the first time around.
Instead of being responsible for all the leg work required of couriering your own goods to retailers, a co-packer will handle that for you. Depending on your contract and the co-packer you’re working with, fulfillment can extend all the way to delivering to the retail store.
Co-packers can all but eliminate the need for finding additional facilities on your own. For food manufacturers, there is the issue of finding kitchen space, room for storage, space to package, and all the other steps it takes to mass-produce the perfect chocolate chip cookie or piece of beef jerky. Most co-packers offer storage services along with providing fulfillment and packaging. By outsourcing, companies will have every step of production and distribution handled under one roof rather than shifting locations based on assembly progress.
Bringing on a more professional touch for all of your packaging needs will bring a new feel to your products. If having a home-made quality to your goods is integral to your brand, partnering with a co-packer will give you the opportunity to refine the look but maintain that value. In short, you’ll have more options for your company’s aesthetic direction.
If you find the right co-packer, they might even be able to help with the design of the actual product. These teams can be instrumental in streamlining the entire process and cutting down on waste.
It’s hard, nearly impossible, for any small business to become a one-stop shop on their own—that’s where a good co-packer can come in handy. There are a few ways to take your business to the next level, using a co-packer is one of the most efficient.
